If you claim to be a digital marketing expert and desire to get your product, services or web pages on the first page of search engines, it is important that you embrace the mastery of SEO Copywriting.

But more importantly, it is valid to state categorically that in the Digital marketing industry, what works a decade ago will not totally get you the expected result in 2018.

This is due to the dynamic nature of the information technology world which is consistently driven by innovation.
Therefore, before I launch deep into SEO Copywriting best practices that work in 2018, it is important for me to expose you [in case you are a newbie] to what SEO is all about.

What is SEO?

SEO is an acronym used for ‘’Search Engine Optimization’’.

SEO is a digital marketing area that focuses on the process of getting a web page ranked for an increased visibility on the web search engine anytime a searcher submits a text search, image search or a video search otherwise called ‘’Query’’.

Most importantly, the organic results displayed to the searcher on the first page of a web search engine are presumed to be the best results arranged often arranged in a descending order of importance or relevance.

What is SEO Copywriting?

SEO Copywriting is the technical process through which you can create a webpage content on your website to give it a chance of ranking high on web search engines and get organic free traffic to your website.

Central to this definition is to tell you that there are other ways you might be willing to consider if you desire to get your webpage on the front page of search engines.

This can also be through the paid approach otherwise known as Search Engine Marketing-an example is the popular Google AdWords.

Funnily, many webmasters still adopt some archaic methods of SEO Copywriting which includes stuffing of keywords [this is the process of repeating the focus keyword of a page severally in the texts]. This approach no longer works!

For the White SEO experts, SEO Copywriting is central to everything that makes them avoid the Black-Hat approach; which often comes in paying advertising agencies to build link farms for their web pages.

#1 Install Yoast SEO Plugin On WordPress

Yoast SEO is a free SEO plugin on WordPress, often used by publishers to ensure the text content meets some basic SEO standards before the webpage(s) gets created or published for indexing by a crawler.

To install the Yoast SEO Plugin on WordPress, follow these quick steps;

• Login to your WordPress Dashboard.
• Locate ‘Plugins’ on the Left-hand side of your WordPress Dashboard.
• Click on ‘Add New’ option.
• Go to the ‘Installed Plugins’ option and ‘Activate’ Yoast SEO Plugin.

#2 Carryout A Keyword Research

Keyword research is essential to discovering what I like to call ‘’Marketable keyword(s)’’.

There are some free Keyword research tools like Soovle and Keyword.io which help publishers discover some important statistics about a keyword.

To carry out a Keyword Research using Google AdWords Planner, follow these steps;

 Click on the Google AdWords URL
 Login using your Gmail account to get into Google AdWords dashboard.

• In evaluating the marketability of your chosen keyword, pay attention to;

• The search volume of the keywords either on a monthly or yearly basis.
• The level of difficulty to beat the competition on the existing top-ranked web pages [You will find this information by using a paid SEO tool like MozPro, SEMrush or Ahrefs.

In addition to the suggested SEO tools, you can check out kwfinder.com for longtail keywords with low SEO competition.

#3 Insert A Keyword In Title Tag Of Your Content.

When a searcher submits a query to the search engine, the query submitted is often expressed as ‘’Focus Keyword’’ or a ‘’Long-Tail Keyword’’.
Furthermore, for search engine robotic crawler to easily understand what your webpage is centered on, it is important for you to always have an H1 title that is in sync with the keyword of your blog title.

A slight tweak to the old-fashioned method of Keyword stuffing is to ensure your content have multiple sub-titles otherwise known as H2s that are equally relevant to the choice Keyword.

#4 Avoid Common Words Or Stop Words In Your Title Tag

When creating your content for SEO, ensure you compose your texts in a robotic way.

Hmmmm…hilarious or dump suggestion you’ll say? Wait before you jump into conclusion and read on.

The search engine crawler is a robot and it seeks to analyze submitted queries by interpreting them using its integrated programming language and not the familiar human linguistic expression.

For example;

Human sentence: The Lion devoured its prey
Robot Sentence: Lion devoured prey
Robot Analysis: Lion, predator, animal, jungle, carnivores and so on.

Therefore, when engaging in Copywriting for SEO, you should avoid featuring stop words like {‘a’, ‘it’, ‘are’ ‘to’, ‘where’, ‘what’, ‘by’} in your permalink H1 title.

#5 Include Related ‘Theme Words’’ To Your Content Title.

Before kick-starting your Copywriting for SEO, find out some theme words related to your content title.

Related ‘’theme words’’ are words that can be classified in a similar category with your chosen Keyword(s) and while you write out your content, you should include them in the body texts.

Usually, you can find these words at the base of web search engines as shown in the image below.

The reason for finding related terms to your choice Keyword is to help a copywriter cover all the essential elements that better explain the subject or focus of our content.

In addition, it helps SEO Copywriters get a clear blueprint or outline while drafting the body text of their post.

Other methods through which you can get related search or terms to your chosen keyword include;

• Using the Google AdWords tool to discover related terms or Keywords
• Finding the related Wikipedia article(s) and identify the major categories being discussed.
• Search your Keyword [use incognito window] to find out the related terms integrated by the top 10 web pages in their respective content.

For example: Suppose your choice Keyword is Cryptocurrency.

Quickly engage in searching for related keyword or terms using the techniques suggested in [Best Practice 5 above], you can come up with this content outline for keyword ‘Cryptocurrency’

• Meaning of Cryptocurrency.
• How does Cryptocurrency work?
• Cryptocurrency Mining.
• Types of Cryptocurrency.
• Cryptocurrency Market Index.
• Digital Currency.

The outlines could go on so far it supports your choice keyword throughout the body text and equally provide a comprehensive detail which is favorable to the Header 1.

#6 Include Images Or Videos And Optimize The ‘Alt’ Tag.

For a content to be best suited for SEO, it is important to include images and videos in preferred sections of the body texts while you also optimize them accordingly.

To optimize these features, you need to include the choice keyword of your content in the ‘ALT’ tag provided by your Content Management System (CMS).

Always ensure that you take note of this point because as ignorable as it might seem, optimizing the ‘alt’ tag of the images has a lot of impact in getting your content suited for the top search engine.

#7 Avoid Making Grammatical Blunders

This point cannot be over-emphasized in SEO Copywriting.

Making unpardonable grammatical blunders in your body texts could be a turn-off for your webpage visitor.

Mind you, should your audience discover a lot of unignorable blunders in the paragraphs of your content, they might never bother to read through your highly-worded content which could affect your Bounce-rate.

I recommend that you install Grammarly, which is a free writing assistant that help publishers auto-correct some mis-spellings and grammatical errors.

#8 Insert Choice Keyword In The First Paragraph

It is essential for you to insert the chosen keyword in the first sentence of your content.

This practice is very valid as it helps the search engine crawler to quickly relate with the content as it is expressed in the focus keyword.

Also, if you desire to see your top-ranked content get more favorable click-through-rate than other displayed results on the top page of search engine, endeavor to write an inviting introductory statement.

#9 Keep Your Title Length Short And Well Optimized

As an SEO Copywriter, you need to understand the different features in your body texts which search engine robots get to demystify easily without much ado.

Unfortunately, many webmasters often fall short of this simple but very essential practice by leaving a lengthy title in their meta description.
As shown in the Blue circled image below, a well optimized should be short and each word separated using hyphens (-) and not an underscore (_).

#10 Insert Relevant Links In Selected Texts.

You need to understand the importance of link-building as an SEO Copywriter.

Text links could be internal links which often lead a web visitor to another related webpage within your website or to other websites often called outbound link.

In the image above, the red circled sign on the WordPress new page indicates the link-insertion tool.

#11 Produce An Helpful Article Of Not Less Than 2,000 Words.

According to research carried out on selected top-ranked web pages, articles not less than 2,000 words often secure the first page on the search engine after a searcher submits a query.

However, it is equally important that you keep your content engaging and helpful to your prospective webpage visitors.
Well, you may argue that online searchers often prefer the shorty articles which they could peruse as quickly as possible.
Nevertheless, as reasonable as this view might seem, the fact is that the more helpful and engaging your content is, the better it gets ranked in the search engine.

#12 Include Numbers And Hashtags

Many leading social media platforms increase the visibility of their posts using hashtags, often represented by the sign [#].

Suffix to the foregoing, it is equally essential for SEO Copywriters to insert numbers or statistical data in their title tags or body text.

These simple tips provide more and in-depth guide helping the crawler rank your web pages as it is relevant per time.

For example; you will agree with me that the SEO strategies that worked back in 2010 no longer has much relevance in the year 2018, right?

Therefore, if you agree with this statement, should a searcher submit a query to web search engine today, the results displayed will show the relevance of the present time and not the well-optimized content submitted to the engine back in 2010.

#13 Integrate Related Unique Words In Your Body Texts.

Friends, know that if a newly submitted webpage to the search engine does not showcase a spot of difference or uniqueness from its already ranked competitor in the search engine, it will not displace the top competition.

The way Google determines if you’re contributing a new point of view that worth beaming to the top of the rankings is what I refer to as ‘’footprints’’.

Footprints could either be a positive or negative one depending on how the search engine crawler interprets all the data included in your content.

The footprint is positive when new words featured in the SEO optimized article compared to other top-ranked web pages, while it is negative when there are no new ‘value-added’ words.

Hence, if you want your content to hit the top spot in search engine rankings, research on unique words which other competing web pages do not showcase or feature.

#14 Use Long-Tail Keywords.

Long-tail keywords are the combination of three to four keyword phrases which are closely related to whatever you are selling.

If you operate an e-commerce website, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are going to buy. Examples include; Blue men’s shoes, Thick Winter Cardigan, Hard Tennis Racket and so on.

Therefore, for your web pages to beat the competition for a less competitive keyword, ensure you often include long-tail keywords in the body text of your web pages or even the header title.

#15 Improve Your Knowledge On SEO Copywriting

Finally, as much as you think you’ve gotten a grasp about SEO copywriting, it is advisable that you keep upgrading your skill and knowledge about new methods which are being introduced from time to time.

Should you desire to hire an SEO Copywriting expert or trainer who will guide you through the fundamentals of creating a well-ranked SEO optimized webpage.

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