On April 23, X launched its new video app as Musk’s recently acquired
firm continued its push into the format. It has promised a video trend
algorithm feature, using AI to tailor content and will supposedly allow
viewers to start watching on their phones and then pick up where they
left off on their TV. “We’re focusing on launching this
new feature for consumers first, but we do plan to monetize it, and will
discuss different forms of partnerships — and that may include ads,”
Musk told corporate partners last week.  But despite the
corporate lingo, people have taken to X to point out that the new
channel sounds like it has a more X-rated tone.