“We don’t even sell up to N10k daily” – Lady devastated as her food business fails despite huge investment

A Nigerian lady has shared her frustration and heartbreak after her dream of running a successful food business with her sister was met with poor sales and wasted food.

In a viral TikTok video, she narrated the struggles she and her sister faced despite investing heavily in the venture.

Invested Heavily in the Business

The lady, identified on TikTok as @babyjewel, explained that she and her sister put in a significant amount of money and effort to get their food business running.

They merged two kiosks into one, carried out extensive renovations, and stocked the business, hoping to attract enough customers to sustain it.

Efforts to Attract Customers Yielded Little

According to @babyjewel, despite planning, speaking to neighbors, and even making friends in the area, customer turnout was far below expectations.

She revealed that even after reducing portion sizes and offering a variety of meals, daily sales rarely exceeded N10,000, leaving much of the food unsold.

Food Wasted Despite Dedication

The lady also recalled that on some days, customers barely bought even basic items like chicken or rice.

In her words: “How do I explain that the business I and my sister started with all the money spent, we don’t sell up to N10k daily and food always waste because no sales. I know you may have many questions, but please understand that we truly tried our best.

Before we started, we asked around, spoke to people in the neighborhood, and even made friends there. It took months before we finally decided to begin.

We put so much into fixing the shop, it was originally two separate kiosks, and we had to join them into one. The carpentry and renovations cost far more than we expected, and by the time we were done, we barely had anything left to buy foodstuffs. But we managed, and got few things on credit and started anyway.

Opening the shop was a dream come true for us. We woke up early, cooked with love, and the food truly tasted amazing.

We played music to keep the place lively, customers came, and people loved what they bought. The video we posted showed the full quantity of food we made that day but honestly, the white rice didn’t sell at all, and even the jollof rice, chicken, and turkey remained. So we reduced the portions, but later, people barely even bought chicken again. Some days we sold only one or two pieces, and even half a derica of rice became difficult to finish.”

Netizens React to the Struggle

The video has drawn reactions from social media users, with many sympathizing with the sisters’ situation.

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