“Give Nigerians a chance to miss you” — Tacha urges BBNaija organisers to take a break

Former Big Brother Naija housemate, Natacha Akide, popularly known as Tacha, has advised the organisers of the reality show to take a break, rethink their strategy and introduce fresh ideas to attract viewers.

Tacha made the suggestion during an interview where she discussed how social media has changed entertainment consumption and audience expectations.

According to the reality star, online conversations and controversies now compete with television programmes for public attention, making it necessary for BBNaija to reconsider its format.

She said, “I think they need to take a break, restrategise and just come up with something because we are really at an era where everything happens on social media.”

Explaining her position, Tacha pointed to the public interest surrounding the ongoing family dispute involving Nigerian music duo P-Square.

She argued that developments on social media can sometimes attract more attention than events inside the BBNaija house.

Tacha said, “You don’t want us watching housemates in the house, meanwhile P-Square is giving us part seven of his family issues… we have come to a point where everyone is so comfortable with social media right now.”

She suggested that temporarily suspending the show could help rebuild anticipation among viewers.

Tacha also stressed the need for the show’s producers to create more engaging content capable of meeting changing audience expectations.

She said, “They need to cook, like they need to try to do something different which will be much more mind-blowing and more interesting to Nigerians because Nigerians are hard to please.”