A few days ago, the UK High Commissioner to Kenya, one of Britain’s highest ranking diplomats, tweeted the image of a 1xBet ad which featured Victor Wanyama. The Tottenham Hotspur midfielder appears next to a couple of teammates in a series of ads displayed on matatus as part of the partnership that appointed 1xBet as the official betting partner for Tottenham in Kenya.

Good to see @VictorWanyama on a matatu this morning – still too many Wenger/Ferguson/Mourinho designs around which haven’t caught up that @SpursOfficial is THE team to follow 😁⚽️ pic.twitter.com/yONNr3iWW5

— Nic Hailey (@HCNicHailey) March 21, 2019

A quick glance of his older tweets tells us immediately that he’s a huge fan of Tottenham and was really touched to see a Kenyan footballer proudly representing the club in his own country. Of particular liking to him was the fact that these football ads focus more on his favourite team rather than the ‘usual suspects’ of English football – Manchester United, Chelsea, Liverpool and Arsenal. 1xBet is proud to have its marketing materials noticed by such an important official, and that more people will be able to discover its excellent services through his recognition.

1xBet and Tottenham in Africa

The partnership between these two powerful brands began in August 2018, with 1xBet becoming the Official Betting Partner of Tottenham for Africa. This means that 1xBet will have a strong in-stadium advertising presence, as well as the right to use  team images and players to promote both its services, and football, all across Africa. This fits perfectly with the 1xBet plan to establish new partnerships and continue promoting the benefits of sport all over the world.

With these strong partnerships, 1xBet aims to further consolidate its position as the best sportsbook in the region. The partnership between 1xBet and Tottenham has brought about a lot of marketing materials such as a TV commercial and several other images depicting the relationship between the club and the betting company, together with many other promotional campaigns. Just in case you missed the ads in your city or on TV, you have the chance to check out some of the materials developed by 1xBet.

1xBet specifically chose Kenya for this campaign because of the importance the country plays in the firm’s strategy of consolidation throughout Africa. Kenya has a high-paced  technological infrastructure. With increased mobile payment methods, faster internet access and legislation which swiftly awarded 1xBet a license, the conditions were all favourable. Topping it all off was the fact that Victor Wanyama is one of Tottenham’s most promising players – yet another reason for 1xBet to be even more present in Kenya.

The Power of Sport in the Community

1xBet has always focused on more than just offering an exceptional betting platform for people interested in sports bets. Through their partnerships, 1xBet aims to bring more value to the communities in the various areas in which they operate. Whether it be through colourful ads in urban areas, building football fields, refurbishing sport facilities in Africa or partnering with big organisations like the Confederation Africaine de Football, the goal is always more than just promoting sports betting activity. It’s about emphasizing the benefits that sport brings,  even in challenging situations – and what a great solution it can provide.

After being noticed by prominent figures and other important voices in the world, the actions of 1xBet in Kenya can only mean good things for the public and sports enthusiasts. So, make sure to follow 1xBet for all the innovations and surprises to come and don’t forget that this is the best bookmaker in Kenya – high odds, awesome bonuses for more winning chances and thousands of betting markets to choose from.