Amazon has overtaken Google and Apple to become the world’s most valuable brand at $315.5 billion, according to the BrandZ Top 100 Most Valuable Global Brand ranking 2019.

Technology companies have always dominated the list, with Microsoft taking the top spot when BrandZ began in 2006. This year, Alibaba overtook Tencent to become the most valuable Chinese brand. ⠀

Tech, finance and retail brands dominate the overall ranking, making up more than two-thirds of its value, while luxury is the fastest-growing category.⠀

To qualify for the ranking, brands must be publicly traded, or publish their financial results. BrandZ’s list combines measures of brand equity based on interviews with more than 3 million consumers about thousands of brands, with analysis of each company’s business and financial performance.⠀

The full list below;

1. Amazon $315.5 billion
2. Apple $309.5 billion
3. Google $309 billion
4. Microsoft $251.2 billion
5. Visa $177.9 billion
6. Facebook $159 billion
7. Alibaba $131.2 billion
8. Tencent $130.9 billion
9. McDonald’s $130.4 billion
10. AT&T $108.4 billion