Founder of Genevieve magazine and Publisher, Betty Irabor took to Twitter to advice people while sharing a lesson she learnt after seventeen years of running her lifestyle magazine.

Ms Irabor who started the magazine when she turned 46, wrote on Twitter;

”Starting GENEVIEVE mag at 46 with the onset of Mid life crisis was a whole new experience; sustaining it for over 17 years without adequate funding & poor infrastructure was the killer. We just kept at it; improvising all d way. That we are still here is by divine intervention

There are so many business lessons on failure and success I would like to teach using GENEVIEVE as a case study. You see this thing called passion?

Please please if it’s going to cost you your health, then it’s time to let it go… that won’t count as failure on your part. It just means you chose your life over a threat to your life… I just got lucky that i stayed and survived.”