Less than 24 hours after Ejeba Efe Michael popular known as Efe won the #25 Million naira prize money in the #BBNaija show, an Igbo man has launched branded polos and caps based on the housemate’s popular slang. Mr. Edozie David Onochie, an Igbo man from Anambra State but based in Imo State with an Aba business mentality, has launched a wide range of fashion items using the two popular slangs of the housemate, #BasedOnLogistics and #WhoIbe

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