At the upcoming International Arts Awards Gala and Fashion Week, Lexy Mojo-eyes is set to be bestowed with yet another special recognition award, at the upcoming International Arts Awards Gala and Fashion Week, scheduled to be held from June 30 to July 3, 2022, in Chicago, the US.
The 2nd edition of the first-ever U.S. Modest Fashion Week, with this year’s theme “Fashion is an Ambassador to World Peace”, is expected to host, among others, 25 international designers and 80 models to match and pay tribute to trailblazers who have paved the way for emerging designers of different backgrounds.
Mojo-Eyes is being honored in recognition of his immense contributions to the African fashion industry for three decades, which have in no small measure beamed the spotlight on the continent’s fashion, bringing it global reckoning and patronage.
The pioneer African fashion promoter and entrepreneur has been in the vanguard of promoting African fashion for close to three decades, dedicatedly transforming his vision to make Africa the future of fashion globally, and it would seem that the future is now, given the attention it has received.
After three decades of pushing the frontiers of African fashion towards inclusivity and global reckoning, the manifestations of African fashion in more recent times are persisting as nuggets of attraction, inspiring and pulling hosts of people into communion with their beauty and novelty. With the passage of time, the relentless effort at promoting African fashion by Mojo-Eyes continues to draw pilgrims, journeying across different trade routes, to its fairs, from the Sahel to the savannah and rain forests.
Mojo-Eyes has recorded groundbreaking achievements in the African fashion industry, making him an authority and a revered name in the industry. Best known for advancing the essence of African fashion industry by inspiring African designers to look inwards to the rich peculiarities embedded in African culture in projecting African fashion towards global recognition, inclusion, and economic viability, Mojo-Eyes can well be described as the unsung hero behind the revolution that has characterized the African fashion for three decades.
With unswerving faith in the commercial prospects in African fashion and how it can be transformed into a vehicle to combat poverty in the continent, this phenomenal growth, which Mojo-Eyes continues to push, has witnessed the emergence of exceptional designers bringing interesting dynamics into African fabric to make bespoke outfits, bestowing increasing confidence in the continent’s fashion retail sector.
The International Arts Awards Gala and Fashion week is the flagship event of Al Nisa Designs, run by African-American modest fashion designer, Carmin Muhammad who is also the brain behind ‘Women Working Together Inc. A native of Los Angeles, Muhammad shot into global fame after her article “Pink Hijab Ladies stole the show at Torino fashion week” went viral. She has not looked back ever since.
President and CEO of Legendary Gold Limited, a leading African Fashion and creatives promoting organization, Mojo Eyes introduced the first major fashion event in Nigeria known as “The Nigeria Fashion Show” in 1997, ostensibly as a vehicle to build awareness on the rich prospects imbued in African fashion; sustained by its annual editions ever since. In stimulating this awareness, the show which gave Nigerian designers the first national platform to express their creative talents compelled participating designers to use only local fabrics and accessories in producing their collection.
Debuting on the international stage in the year 2000, Mojo-Eyes took 10 top designers from Nigeria to the first international edition of the Nigeria Fashion Show in Paris, from where it proceeded to Milan, London, New York, Atlanta, Houston, Washington DC, Stockholm, Tel Aviv, Johannesburg, Sidney, Perth, Tokyo, Cape Town, Shanghai and the list is endless.
Determined to push even further the frontiers of Nigeria’s fashion possibilities, Mojo-Eyes got the ears of the Nigerian Government through the wife of former president Obasanjo, late Chief (Mrs.) Stella Obasanjo, who lauded the objective of the show and supported the initiative of which she ultimately became Grand Patron and regularly attended.
Understanding the Unique connection between fashion and modelling, Mojo-Eyes has also been creating opportunities for African youths to make meaningful careers in modelling. As a result, Mojo-Eyes in December 2003, signed a franchise contract in Paris with the International fashion television, Fashion TV, a union that birthed The Nigeria Model Awards, with the goal to create opportunities for young Nigerian girls seeking to build careers in International Modelling.
The insatiable quest of the fashion titan to create new opportunities for young Nigerian girls led to his signing of a new contract with New York based Ford Models in 2004, which secures a Nigerian representative at the annual Ford Supermodel of the World contest in New York where these girls stand the opportunity to win modelling contracts worth $500,000 and above. It is instructive to note that the lives of many young girls have been transformed through these channels, with positive ripple effects resonating with global sustainable development goals.
In recognition of the value he has brought to the fashion space, Mojo-Eyes was appointed by Federal Government of Nigeria through the Ministry of Information and Communications in 2005 to produce fashion shows as part of the Heart of Africa Project, which he satisfactorily executed in Washington DC, Atlanta, Houston, Paris and London.
Furthering his enduring exploits and positive influence on African fashion, Mojo- Eyes in 2009 was appointed the only African on the Board of Governors of the World Fashion Organization due to his invaluable contributions to the growth and development of the Fashion industry in Africa.
In 2010, Mojo-Eyes was commissioned by the office of the President of the Nigeria to produce and direct Nigeria/South African 10th Bi-National Commission event which was held at the banquet hall of the presidential villa in Abuja, attended by the Presidents of both countries and broadcast live by MTV Base.
The remarkable strides of Mojo-Eyes in the African Fashion Industry weaves from bringing recognition and attention to African textile, garment and fashion industry to the very core of its commercial nerve, stimulating investment and economic opportunities that give the continent’s fashion business viable impetus.
In 2011, Mojo-Eyes was invited to Perth Australia to address the International Fashion Incubators Conference on how to create wealth in Africa through the fashion and garment industry and in 2012, he addressed the United Nations Assembly in New York on the theme, “Empowering African Rural Creative Women through Enterprise Development & Global Fashion Opportunities’
He spoke on ‘Africa, the Next Emerging Marketplace’ in a forum at the Department of International Trade, Fashion Institute of Technology, New York State University in October 2012. Mojo Eyes was 2015 invited to address the 4th Pan African Congress in Johannesburg, South Africa, where he spoke on the topic ‘infrastructural investment in the garment and textile industry in Africa as the most important vehicle towards job creation and poverty alleviation
In 2016 he was received and recognized in the Elysée Palace by French President, Francois Hollande as one of those that have promoted the bi-lateral relationship between France and Africa through his annual event, the Africa Fashion Reception project where he annually presents designers from all over Africa.
At the instance of AFREXIM Bank through Folio Communication, Mojo-Eyes was appointed to organize an event that included, fashion, music, films, and the arts for the African creative industry at the 1st Intra African Trade Fair in Cairo, Egypt. He consulted in the creative industry sector for the African Union’s participation in Expo 2020 Dubai and presently consults for the United Nations on the African creative economy.
Legendary Gold Limited has been at the forefront in promoting African designers and creatives in the African fashion industry, with quite an impressive number of influential designers having been influenced by the brain behind Africa’s foremost fashion promoting firm sustainably inspiring creativity and economic opportunities with its annual events; The Nigeria Fashion Show, the Nigeria Fashion Week, the Nigeria Fashion Awards, the Nigeria Model Awards, and Africa Fashion Reception.
Mojo-Eyes has not only staged and been part of huge transcontinental fashion exhibitions to create awareness – from fashion weeks in Lagos to Milan, New York, Paris, Dubai, UK, etc., but also developed the digital-savvy. With a growing number of platforms emerging for designers to promote their brands to a mass market, offering new sales avenues for fashion and other consumer goods, he recently launched Agogo Africa, an e-commerce marketplace for African fashion designers and creatives where their products are marketed all over the world at no cost to them, with special discounts on all shipments worldwide courtesy of DHL.
Characteristically unassuming, always adorned in African attires and buzzing with lofty development ideas, Mojo-Eyes’ ‘Going Green’ fashion initiative, the first-ever in Africa, through the Nigeria Fashion Week attracted international media coverage from CNN, BBC, Aljazeera, REAUTERS, etc.
In collaboration with the African Union and UNESCO, Mojo – Eyes through The African Fashion Reception, has globally projected Africa Fashion designers and entrepreneurs since 2013 bringing immense success to the continent
With the aim of using fashion as of tool to fight poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations, the Africa Fashion Reception also creates free trade and partnerships among fashion practitioners throughout the African continent, thus taking advantage of African Continental Free Trade Area (AfCFTA), while attracting global attention to Africa’s very rich and diversified dress culture, exploring it as a catalyst for the growth of the continent’s garment/textile industry and overall economic development.
The objective of the Africa Fashion Reception initiative has over the years been advancing the essence of the United Nations Sustainable Development Goals and the African Union Agenda 2063 by building bridges to stimulate economic growth in the continent.
That Africa is fast becoming an enduring hub of fashion and style reflecting unique choices is apparent in the vivacious ways that the Isiagu or Adire prints, the Aso Oke, Kitenge or Danboyo, and Madakare patterns, etc., are today globally patronized. The underpinnings of this success find great bearing in the person of Lexy Mojo-Eyes and like, whose indelible contributions continue to foster innovations that project African fashion and encourage the fusion of local fabrics to create styles that today enjoy diverse appeal, helping in etching African fashion on the global map.
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