The Port Harcourt Electricity Distribution Company announced a new business model to ensure consistent electricity supply to users in its service area.

The franchise states for the company are Akwa Ibom, Bayelsa, Cross River, and Rivers.

The indication came from PHED’s Managing Director, Henry Ajagbawa, in a statement issued by the company’s Head of Corporate Communications, John Anonyai, in Port Harcourt on Wednesday.

Maximum Demand (MD), Non-maximum Demand Post-Paid Customer (PP), and Pre-paid Metered Customers are the new service models, according to Mr Ajagbawa (PPM).

“This new business model will be delivered across six regions, with three product managers and commercial officers backed up by several linesmen.

“The new structure replaces the existing zonal structure to allow for quick wins as well as the production of smart goals in an ever-changing business environment.

“Aside from meeting our valued customers’ increased electricity needs, the new model will meet the challenging dynamics in our business operating environment,” he said.

Mr. Ajagbawa expressed confidence that the new model would drive performance while also monitoring PHED’s operations on a product level.

According to him, the new plan was implemented as part of PHED’s desire to become the country’s leading electricity distribution company.

“Despite the challenges we face in our operations, the introduction of the new model will help the company achieve its goals.

“The difficulties range from the inability to collect revenue from a large percentage of our customers, including source deductions by authorities, to restiveness and staff assault.

“Others include the inability to meet contractual agreements and making payments to the Transmission Company of Nigeria (TCN) for energy that was not sold to a segment of consumers,” the managing director explained.

Mr. Ajagbawa sought the assistance of the Senior Staff Association of Electricity and Allied Companies and the National Union of Electricity Employees.

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