‘Investigative journalist’ Kemi Olunloyo has reacted to Tacha’s Ciroc ad. She dismissed an earlier report that Tacha had signed an endorsement deal with Ciroc as an ambassador. Ms Olunloyo said it’s fake and has put the record straight.

She wrote:

TACHA HAS CONFIRMED SHE HAS A PAID PARTNERSHIP WITH CIROC. MY COMMENT ON HER PAGE. SHE EDITED HER INITIAL POST I CALLED A POSSIBLE PR STUNT.

When you see Paid partnership with… above a post in feed or in a story, it means that the person who shared it has a commercial relationship with the business partner that’s mentioned, and that they were compensated in some way for the post. Tacha you have a paid partnership with @ciroc, you are losing money, views, exposure.

Start using your @instagramforbusiness Branded content tags!!!!! OMG you are wasting time O!! @teebillz323 get these things active.

Brand content tagging will let this picture be seen in the 317M @instagram FEED! Brand content is different from ads you see on Instagram. She can collect MORE MONEY from Ciroc and move their brand to the top and hers also. If it’s a paid partnership they should both do a paid partnership brand content tagged post. They both win. This is only on verified pages.

Many Nigerians verified on Instagram don’t even use it. Use your energy wisely. These Titans abusing me are not Educated people who will bring her down. Brand this young lady first. I told Tiannah this too during my birthday. A brand content tagging with her let people as far as Hollywood see my shoot. A star over there can call her and fly her to them just like that. Take the opportunity. It’s not everyday I give N1M PR and SM tips. My next branded content will be with @officialblessingceo. Tacha use the Branded Content tag unless it’s not a real partnership which I doubt is audio. We Nigerians sometimes don’t know our FULL POTENTIAL. #FreeTip .