Traders carry mannequins on their heads to boost Christmas sales in Aba

Some traders in Aba, Abia State, have drawn attention online after they were spotted carrying mannequins dressed in clothes on their heads while moving through Ngwa Road to make Christmas sales.

The unusual but creative display, captured in a viral video, showed vendors navigating busy streets with fully dressed mannequins balanced above them.

Creative sales tactics on Ngwa road

The approach was aimed at attracting customers and ensuring their products stood out amid the festive rush.

According to observations from the area, the practice helps traders gain better visibility in crowded markets while allowing them to move freely instead of staying at a fixed spot.

By turning themselves into walking displays, the vendors were able to showcase their clothing to a wider audience, especially during the high-demand Christmas period.

Video below:-

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