We didn’t make iPhones for you to use it all the time — Apple CEO cautions iPhone users

Tim Cook, the ever-observant captain of the Apple ship, has dropped a thought-provoking bomb: iPhones, he declares, weren’t meant to be extensions of ourselves, constantly glued to our hands. This isn’t just another CEO mouthing platitudes; it’s a bold statement questioning our relationship with technology and urging us to reclaim control.

Apple, the very company that revolutionized mobile technology, is now raising the red flag on its own creation. Why this apparent contradiction? Cook isn’t suggesting we ditch our iPhones altogether. Instead, he’s advocating for a healthier, more balanced tech diet. He understands the seductive lure of the ever-present screen, the endless scroll, the dopamine rush of notifications. But he also recognizes the detrimental effects of digital overload: lost connections, fractured attention spans, and a creeping sense of anxiety.

So, what’s the solution? Cook doesn’t offer a one-size-fits-all answer. He emphasizes personal responsibility, suggesting we be more mindful of our phone usage and implement tools to curb our digital appetites. This could involve setting screen time limits, prioritizing notifications, and carving out tech-free spaces for deeper connections and self-reflection.