“You have to be financially heartless to escape poverty” — Skitmaker ZicSaloma sparks debate with blunt message to Nigerians

Popular content creator ZicSaloma has stirred serious conversation online after sharing a candid video on Instagram where he advised Nigerians to be “financially heartless” if they truly want to break free from the poverty cycle.

According to him, the advice isn’t about being wicked or abandoning family, but about survival and long-term thinking in an environment where extended families often feel entitled to one person’s income.

ZicSaloma explained that many of his past business attempts failed not because he lacked discipline, but because his savings were constantly diverted to family needs once they knew he had money. From rent issues to sudden emergencies, his plans were repeatedly disrupted.

He noted that in many African homes, once your salary becomes public knowledge, everyone automatically has a share. Some relatives, he said, may even stop working entirely because they assume you’ll always “assist.” In his words, this entitlement keeps families stuck in the same poverty loop.

The comedian advised people not to disclose their real income, and in some cases, to deliberately downplay or hide it — except in genuine life-or-death situations. He argued that building wealth sometimes requires saying no, ignoring pressure, and accepting that some people will be upset.

He also warned against constantly giving money to friends, saying it often creates dependency rather than gratitude, adding that people may still resent you even after helping them.

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