Vivid Imagination, one of Nigeria’s oldest fashion brands, lost millions of naira on Friday following an early morning fire that engulfed its main store and factory located at Falemi House, Obanikoro, Lagos.

According to reports, the fire which must have been caused by a power surge, started at about 2am, and raged for hours before it was put out by men of the Lagos State Fire Service assisted by some well-wishers. By the time the dust had settled, the store, which is home to the company and client’s fabrics, clients’ ready-to-be-delivered outfits, ready-made clothes, shoes, accessories and documents, was completely razed and virtually all the machines were burnt.

Dele Momodu who shared photos from the scene wrote, ‘Fire guts one of Nigeria’s biggest fashion factories VIVID IMAGINATION in Lagos, my designers of 27 years’.

An official statement from the Management, signed by the Managing Director, Godwin Mekwuye, said: “We wish to announce that early this morning there was afire incident at our company that vastly affected our store and factory. The damage done by this incident was phenomenal because it affected over thirty years of the brand’s history and memories as well as hundreds of millions naira worth of goods and equipment. This is a very difficult time for us as we begin to investigate the cause or causes of this disaster, but we assure our clients’ that the process of revival will begin immediately and we would ensure that this setback will not affect our time-tested efficiency and qualitative service delivery.”