Liverpool Reach Settlement With Nike That Will Allow Them To Lift Premier League In New Balance Kit - 9jaflaver



Light Dark

WELCOME TO 9JAFLAVER

PREMIUM BEATS  |  NEWS  |  COVID19  |  SPORTS  |  CELEBRITY GIST  |  MIXTAPE  |  MOVIES  |  COMEDY VIDEOS  |  FASHION




ads1

CORONAVIRUS CASES IN NIGERIA
22,020Total
7,613Discharged
542Death
VIEW FULL DATA HERE

Liverpool Reach Settlement With Nike That Will Allow Them To Lift Premier League In New Balance Kit



Liverpool have reached a financial settlement with new sponsors Nike that will allow them to finish the season and win the Premier League wearing their New Balance kit.

Premier League chief executive Richard Masters revealed earlier this week that they are planning a presentation ceremony for Liverpool, despite fans being unable to enter stadiums. Sportsmail can confirm that Jordan Henderson will lift the trophy while wearing a New Balance shirt.

That iconic moment — Liverpool winning their first Premier League title in New Balance kit — is seen as a major marketing opportunity for the sportswear company, who have produced the biggest-selling kit in the club’s history. The New Balance five-year Anfield contract expires on May 31.

New sponsors Nike were due to begin their £70million-a-year Liverpool deal on June 1. Following talks involving all three parties, however, the American giant have agreed to put back the activation date until the start of the 2020-21 season — in return for significant compensation.

So Jurgen Klopp’s side will complete the season wearing New Balance.

Liverpool always intended to honour what they consider an ethical obligation to complete the campaign in New Balance kit if possible. They are pleased that complex negotiations which started in March have finally been resolved.

Reaching an amicable settlement is even more of an achievement given New Balance took Liverpool to the High Court last year, arguing that they had the right to match any offers from rival companies to continue their partnership. The judgment went against them.

Liverpool’s decision to delay activating a more lucrative contract with Nike will be monitored by other clubs who have commercial deals expiring this summer.

Newcastle and Watford’s kit deals with Puma and adidas will expire before the season is completed, five Premier League clubs are due to have new shirt sponsors next season and another five are searching for new sleeve sponsors.

Everton on Wednesday announced a new kit deal with Hummel worth £10m a year, which is a record for the club but pales compared to Liverpool’s deal with Nike — a record figure for a British club and a huge rise on the £40m a year paid by New Balance.

SOURCE:- allfootballapp



 Whatsapp  Twitter  Facebook




CLICK HERE TO COMMENT ON THIS POST
Promote Music, Video, Comedy Skit On 9jaflaver
Call: +2348173379226 Or +2348143945195

Whatsapp: +2349027283345






SPONSORED LINKS






Comment Below:-

Enter Name Below (Optional)

         
Enter Comment Below:-


       





MUSIC OF THE WEEK



© 2014-2020 9jaflaver. All Rights Reserved.

About us||Content Remova||Privacy Policy|Contact us

Advertis|Request For Music

9jaflaver is not responsible for the content of external sites.