Man Rejects His Wife-to-be Three Days Traditional Marriage

Recently, let me say two to three weeks ago, my mom came back from church, discussing about an upcoming traditional marriage and wedding ceremony of the daughter of one of her church members with my dad. They were busy, I mean my mom and dad were busy talking about how the groom is a wealthy man and how the marriage will be glorious

I didn’t even pick interest because I got better things to think about.
The bride-to-be is a graduate from akwa ibom, while the groom-to-be, on the other hand, is a pastor of one popular church in Nigeria, I won’t mention the name of the church because not all their pastors are the same.

When they started the relationship, the pastor was rushing everything, he was like he can’t wait to marry this pretty damsel.

According to the story, the parents of the both families have met each other, and some part of the traditional marriage has been done.
Everything was going according to plans, they even brought out a pre-wedding photo, which I myself saw on her Facebook. Here is how the marriage took a new twist,

Now, three days to the traditional marriage, the groom-to-be came out and said he’s not getting married to the Bride anymore, that is no longer interested in the marriage. 

When they asking why, he said it was because of the bride price list they gave to him.

Now, his church said there’s no problem about that, that they will sponsor everything, the pastor still vehemently insisted that he is no longer interested in the marriage…

The parents of the girl said the marriage list is always open for negotiation, that it is not compulsory to pay everything at once, or even everything no the list to be paid,The young man still said no.

Now the marriage has been called off and the girl is heart-broken.

My Mom follow the mother of the bride-to-be to do the shopping.
They even invited so many people to the marriage ceremony but it unfortunately ended in the most unbelievable way…

What could possibly be the reason behind his decision?
Can a man go as far as performing some traditional marriage rite just to sleep with a girl?
Could it be because of the list?
Or can infantuation drive a man to do the unthinkable? 
Could it be spiritual manipulation or just the matter of choice?