Mdundo Is Improving The Nigerian Music Industry Through Their Incredible Royalty Payouts and Strategic Partnerships

Mdundo, the unrivaled African music streaming and download platform, strides into the new year with an unwavering mission: empowering artists and reshaping the music industry. Anticipating a remarkable payout of $1.2 – $1.5 million for the 2023/2024 period, Mdundo continues to propel the financial success of artists, becoming a driving force in the structural and financial evolution of the African music sector.

Boasting an extensive catalog and a powerhouse team of over 150,000 content providers, Mdundo firmly cements its status as the go-to platform for musical exploration across the continent. Through dynamic partnerships with major labels such as Africori, MAD, Mavin, Universal Music Group, Warner Music, and more, Mdundo’s 30.8 million monthly active users revel in a diverse musical tapestry, spanning genres, styles, and regions.

At the core of Mdundo’s mission is a steadfast commitment to supporting African musicians and ensuring fair compensation. In January 2024, an impressive 156,000 artists reaped the rewards of Mdundo’s innovative payment system, with Nigeria taking a significant share of 19% and an active artist base of 25,000.

Nigeria, in particular, has witnessed a staggering surge in artist payouts this year, underscoring the platform’s impact on content consumption and growth. The top three earners – Boy Sean with an astounding 87% increase, Chike with an impressive 47%, and Bella Shmurda at a commendable 28% – signify a thriving music scene and heightened engagement across the nation.

Wanjiku Koinange, Head of Music at Mdundo, passionately declares, “Our commitment extends beyond musical notes; we are dedicated to nurturing the essence of African music. The Artist Royalty Payment Program at Mdundo exemplifies our pledge to empower artists, ensuring their voices are heard, and their earnings are truly deserved.”

Mdundo’s ascendancy owes much to strategic alliances, notably with Telco giants like MTN Nigeria. Their steadfast support and co-marketing initiatives have propelled artist payouts, offering premium DJ mixes at #200 a week for paying subscribers. This not only provides a steady stream of income but enables artists to sustain a livelihood from their craft.

For those eager to explore Mdundo and its upcoming Artist Royalty Payment Program, a wealth of information awaits at https://www.mdundoforartists.com/ or through direct contact at artist@mdundo.com. Mdundo stands as a trailblazer, not just as a streaming giant, but as a catalyst for positive change, ensuring that artists are not only heard but duly rewarded for their creativity. In uplifting communities and shaping a brighter future for the African music landscape, Mdundo continues to be a beacon of hope.

As Mdundo looks ahead, the Artist Royalty Payment Program remains a promising symbol for musicians across Africa. The platform’s unwavering commitment to fair compensation, strategic partnerships, and innovative approaches paints an exciting picture for the future of the music industry on the continent. It aspires not only to be a powerhouse in streaming but also a driving force for positive transformation, ensuring artists receive due recognition and contributing to the vibrant and thriving Nigerian music scene.