Russian man wins autographed Trump sneakers with a $9000 bid at Sneakercon (video)

A Russian CEO has won an autographed pair of Donald Trump’s new golden sneakers after making an eye-watering bid for the product.

Roman Sharf, the founder and CEO of luxury watch dealer, Luxury Bazaar, got an autographed pair of Trump’s golden “Never Surrender high-tops” after placing a winning bid of $9,000 at Philadelphia’s Sneaker Con.

Trump announced the launch of the golden sneakers, which are part of his new shoe line, during a surprise appearance at the event over the weekend.

A video shared on social media shows Sharf smiling and speaking to members of the crowd as he showed off the golden sneakers after outbidding other buyers.

The shoes, which feature an American flag detail on the back, cost $399.

Limited to just 1000 pairs, the sneakers reportedly sold out less than two hours after the launch.

“We are going to have a winning celebration come this November, and I’ll be wearing these one-of-one Donald Trump-signed sneakers,” Sharf said after winning, according to Times Now World.

He later shared on social media he plans to eventually pass the shoes down to his children.

“But for now will display in the office,” he wrote on X.

Sharf, who was born in the Soviet Union and lives in Philadelphia, describes himself as “one of the world’s biggest grey market watch dealers” – which trades luxury watches “without being authorised by the brand to do so on their behalf”.

His business employs 30 staff and generates about $130 million in sales annually, he told WatchPro.